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Glasurit, Jaguar Land Rover Europe Partner

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

In May, Jaguar Land Rover’s European headquarters signed a cooperation agreement with Glasurit, BASF’s premium refinish paint brand. 
 
Glasurit is JLR’s sole preferred paint partner, which means that it not only supplies the refinish products and color-matching systems, but effective immediately, will also provide dedicated program managers via its chosen service providers, Outsorc and Auto Skills International, to develop and implement JLR’s Global Body & Paint Program in Europe.
 
JLR’s key reason for selecting Glasurit is the Europe-wide comprehensive support the brand guarantees. This includes the premium paint and non-paint products globally approved by Jaguar Land Rover that body shops can use to perform damage repair efficiently. But what most convinced JLR was the comprehensive Ratio Concept Plus portfolio, which includes training and various tools for body shop and business development.
 
“The European Body & Paint Program will offer a balanced approach, taking care first and foremost of body shop business infrastructure (facility planning, tooling, technical compliance, for example),” said Oliver Birk, director BASF global key account management Automotive Refinish. “Glasurit experts, together with the JLR program managers provided by Outsorc and Auto Skills International will support body shops to be more profitable. With our consultative Ratio Concept Plus portfolio, we will look at efficiency, performance monitoring and business development and provide the appropriate tools, individual advice and action plans to improve body shop operations and grow commercial opportunities.”

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